MobPartner: Difference between revisions
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{{short description|Internet advertising service provided by MobPartner}} |
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{{infobox company |
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{{Rcat shell| |
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| name = MobPartner |
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{{R to related topic}} |
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| type = [[Subsidiary]] |
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| foundation = {{start date and age|2007}} |
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| location_city = [[Paris]], [[France]] |
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| location_country = [[France]] |
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| key_people = Vianney Settini |
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| num_employees = 45 |
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| industry = [[Internet]] |
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| products = [[Mobile advertising]] |
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| homepage = [https://web.archive.org/web/20150116065706/http://www.mobpartner.com/] |
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}} |
}} |
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'''MobPartner''' was a [[mobile advertising]] network based in [[Paris|Paris, France]].<ref>{{Cite web |title=MobPartner |url=https://newfundcap.com/company/mobpartner |access-date=2024-03-13 |website=Newfund Capital - VC Firm |language=en}}</ref> MobPartner offered a [[mobile marketing]] platform.<ref>{{Cite web |title=Mobpartner on Pitchbook |url=https://pitchbook.com/profiles/company/57621-07 }}</ref> MobParter offered products like [[performance-based advertising]], mobile affiliate marketing and other [[Mobile marketing|mobile marketing services]]. |
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== History == |
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MobPartner started operations in early 2008 as a builder of [[mobile web]]sites. The company's base is global, 25% US, 5% [[Latin America]], 30% [[Europe]], 20% [[Africa]] (mostly [[South Africa]] and [[Kenya]], where mobile is huge) and 20% [[Asia]]. The company is based in [[Paris]] with a sales office in [[San Francisco]].<ref>{{Cite web |last=Gobry |first=Pascal-Emmanuel |title=Mobile Affiliate Network MobPartner Growing 1,000%, Hits 3 Million Transactions |url=https://www.businessinsider.com/mobpartner-2011-5 |access-date=2024-03-13 |website=Business Insider |language=en-US}}</ref> On August 12, Japanese Social Networking company, [[Gree (social network)|GREE]] and MobPartner announced a partnership to offer developers and publishers on the GREE Platform a new suite of promotion tools and services.<ref>{{Cite web |date=2012-08-02 |title=GREE, Inc. - Media - GREE Advertising and MobPartner Team Up in Mobile Ads |url=https://corp.gree.net/jp/en/news/press/2012/0802-01.html |access-date=2024-03-13 |website=GREE, Inc. Corporate Website |language=en}}</ref> |
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== Funding == |
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Four years after founding MobPartner, successfully [[Funding|raised funding]] of €2.5 million ($3.5 million)<ref>{{Cite web |date=2024-03-23 |title=MobPartner - Raised $3.5M Funding from 3 investors - Tracxn |url=https://tracxn.com/d/companies/mobpartner/__oTd_e32Nwho1vkFYeZKQlg2Xui7DBd4xNQFcR70hNfc/funding-and-investors |access-date=2024-04-02 |website=tracxn.com |language=en}}</ref> in single [[Series A round|series A funding]] round, 29 March 2011.<ref>{{Cite web |title=Mobpartner Successfully completes Series a funding rounds |url=https://www.cbinsights.com/company/mobpartner}}</ref> Funding was provided by [[Alden Global Capital|Alven Capital]] and New fund capital two [[Venture capital|venture capital firms.]]<ref>{{Cite press release |last=Mobile |first=Cheetah |title=Cheetah Mobile Acquires MobPartner for $58 Million To Create a Leading Global Mobile Ad Platform |url=https://www.prnewswire.com/news-releases/cheetah-mobile-acquires-mobpartner-for-58-million-to-create-a-leading-global-mobile-ad-platform-300050716.html |access-date=2024-03-13 |website=www.prnewswire.com |language=en}}</ref> |
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== Acquisition == |
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'''April 1, 2015''', '''[[Cheetah Mobile]] Inc.''' (Chinese [[Mobile advertising|Mobile Advertising]] Company)<ref>{{Cite web |last=Fried |first=Ina |date=2015-03-16 |title=China's Cheetah Mobile Buying Ad Firm MobPartner for $58 Million |url=https://www.vox.com/2015/3/16/11560296/chinas-cheetah-mobile-buying-ad-firm-mobpartner-for-58-million |access-date=2024-03-13 |website=Vox |language=en}}</ref> completed the acquisition of '''MobPartner.'''<ref>{{Cite web |title=Hongkong Cheetah Mobile Technology Limited, (the main sellers) named herein, the sellers' representative and MobPartner S.A.S. (dated as of: March 15, 2015) |url=https://www.sec.gov/Archives/edgar/data/1597835/000110465915029033/a15-6054_1ex4d53.htm |access-date=2024-03-13 |website=www.sec.gov}}</ref> The acquisition was valued at approximately '''$58 million''' and was paid in both [[cash]] and [[stock]].<ref>{{Cite web |title=Official information about the acquisition of Mobpartner by Chinese Mobile advertising network |url=https://www.sec.gov/Archives/edgar/data/1597835/000110465915019725/a15-6867_1ex99d1.htm#:~:text=BEIJING,%20China,%20MARCH%C2%A016,%202015%20%C2%97%20Cheetah%20Mobile%20Inc.,and%20other%20adjustments,%20payable%20in%20cash%20and%20stock. |access-date=2024-03-13 |website=www.sec.gov}}</ref> |
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MobPartner no longer operates [[Privately held company|independently]], it served as a significant player in the [[Advertising industry|mobile advertising industry]], offering performance-based marketing campaigns to [[Advertising|advertisers]] through its premium mobile [[affiliate network]]. |
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== References == |
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<references /> |
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== External links == |
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* [https://www.bloomberg.com/profile/company/8234758Z:FP Mobpartner] at [[Bloomberg L.P.|Bloomberg]] |
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[[Category:Mobile marketing]] |
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Latest revision as of 08:19, 22 May 2024
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