- See Also
- Gwern
-
Links
- “Demand-Driving Innovation, Advertising Nuisance, and a Media Platform Optimal Pricing”, Aloui & Jebsi 2024
- “Can AI Outperform Human Experts in Creating Social Media Creatives?”, Park et al 2024
- “Want to Stream With No Ads? That’ll Cost You: Amazon Just Rolled out Its Ad-Supported Plan, the Latest in a String of Covert Streaming Price Hikes. The Halcyon Days of Commercial-Free Content Are Gone”, Watercutter 2024
- “YouTube’s Crackdown Spurs Record Uninstalls of Ad Blockers: YouTube Expanded a ‘Test’ That Threatens to Cut off Users Who Don’t Turn off Their Ad Blocker. Developers of the Tools Are Scrambling to Respond”, Dave 2023
- “Advertisement Blindness in Social Media Apps”, Szladovics 2023
- “Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development”, Kircher & Foerderer 2023
- “Artificial Intelligence Can Persuade Humans on Political Issues”, Bai et al 2023
- “Exposure to the Russian Internet Research Agency Foreign Influence Campaign on Twitter in the 2016 US Election and Its Relationship to Attitudes and Voting Behavior”, Eady et al 2023
- “Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior”, Fong et al 2022
- “Externalities across Advertising Markets”, Devaux & Bomsel 2022
- “How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market”, Shi et al 2022
- “Email Mobilization Messages Suppress Turnout Among Black and Latino Voters: Experimental Evidence From the 2016 General Election”, Rivera et al 2022
- “The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnout”, Haenschen 2022
- “Does Digital Advertising Affect Vote Choice? Evidence from a Randomized Field Experiment”, Coppock et al 2022
- “False Discovery in A/B Testing”, Berman & Bulte 2021
- “‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads”, Kalla & Broockman 2021 (page 2)
- “Does In-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses”, Jason et al 2021
- “Ad Blocking”, Gritckevich et al 2021
- “TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands”, Shapiro et al 2021
- “Price Salience and Product Choice”, Blake et al 2021
- “Does Ad Blocking Have an Effect on Online Shopping?”, Suárez & García-Mariñoso 2021
- “The Impact of Aggregators on Internet News Consumption”, Athey et al 2021
- “The Small Effects of Political Advertising Are Small regardless of Context, Message, Sender, or Receiver: Evidence from 59 Real-Time Randomized Experiments”, Coppock et al 2020
- “SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities”, Morera et al 2020
- “Digital Paywall Design: Implications for Content Demand and Subscriptions”, Aral & Dhillon 2020
- “Free Contents vs. Inconvenience Costs: Two Faces of Online Video Advertising”, Shon et al 2020
- “Do Not Allow Pop-Up Ads to Appear Too Early: Internet Users’ Browsing Behavior to Pop-Up Ads”, Hsieh et al 2020
- “Online Viewers’ Choices over Advertisement Number and Duration”, Nettelhorst et al 2020
- “How Does the Adoption of Ad Blockers Affect News Consumption?”, Yan et al 2020
- “Energy Conservation With Open Source Ad Blockers”, Pearce 2020
- “A New Benchmark for Mechanical Avoidance of Radio Advertising”, Michelon et al 2020
- “Modelling Quality of Experience for Online Video Advertisement Insertion”, Bulkan et al 2020
- “Evaluation of Adblock Software Usage”, Sołtysik-Piorunkiewicz et al 2019
- “Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness”, Aribarg & Schwartz 2019
- “Multi-Sided Platform Strategy, Taxation, and Regulation: A Quantitative Model and Application to Facebook § Empirical Illustration—Facebook”, Benzell & Collis 2019 (page 14)
- “Does Advertising Serve As a Signal? Evidence from a Field Experiment in Mobile Search”, Sahni & Nair 2019
- “Advertising and Content Differentiation: Evidence from YouTube”, Kerkhof 2019 (page 2)
- “The Launch: Inside the "Largest Launch of a Produce Item in American History"”, Jarvis 2019
- “Generalizable and Robust TV Advertising Effects”, Shapiro et al 2019
- “Percival: Making In-Browser Perceptual Ad Blocking Practical With Deep Learning”, Din et al 2019
- “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook”, Gordon et al 2019
- “Measuring Long-Term Impact of Ads on LinkedIn Feed”, Yan et al 2019
- “Detecting Advertising on Building Façades With Computer Vision”, Bochkarev & Smirnov 2019
- “ADNet: A Deep Network for Detecting Adverts”, Hossari et al 2018
- “AdVersarial: Perceptual Ad Blocking Meets Adversarial Machine Learning”, Tramèr et al 2018
- “Political Advertising and Election Results”, Spenkuch & Toniatti 2018
- “Test & Roll: Profit-Maximizing A/B Tests”, Feit & Berman 2018
- “The Effect of Ad Blocking on User Engagement With the Web”, Miroglio et al 2018
- “Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio”, Huang et al 2018
- “Is Ad Blocking 10% Higher Than Commonly Measured?”, Tavan 2018
- “Competition and Crowd-Out for Brand Keywords in Sponsored Search”, Simonov et al 2018
- “Anti-Ad Blocking Strategy: Measuring Its True Impact”, Sinha et al 2017
- “What Works in E-Commerce-A Meta-Analysis of 6,700 Online Experiments”, Browne & Jones 2017
- “Bias and High-Dimensional Adjustment in Observational Studies of Peer Effects”, Eckles & Bakshy 2017
- “The Future of Ad Blocking: An Analytical Framework and New Techniques”, Storey et al 2017
- “How Gullible Are We? A Review of the Evidence from Psychology and Social Science”, Mercier 2017
- “The Hidden Cost of Adblock: Adblock’s Impact on Website Traffic”, Blanchfield 2017
- “Will Ad Blocking Break the Internet?”, Shiller et al 2017
- “The Unfavorable Economics of Measuring the Returns to Advertising”, Lewis & Rao 2015
- “Objective Bayesian Two Sample Hypothesis Testing for Online Controlled Experiments”, Deng 2015
- “Focusing on the Long-Term: It’s Good for Users and Business”, Hohnhold et al 2015
- “The Cost of Ad Blocking: PageFair & Adobe 2015 Ad Blocking Report”, PageFair 2015
- “‘A’ Business by Any Other Name: Firm Name Choice As a Signal of Firm Quality”, McDevitt 2014
- “The Company That You Keep: When to Buy a Competitor's Keyword”, Desai et al 2014
- “The Economic and Cognitive Costs of Annoying Display Advertisements”, Goldstein et al 2014
- “Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising”, Sayedi et al 2014
- “How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication”, Hill et al 2013
- “On the Near Impossibility of Measuring the Returns to Advertising”, Lewis & Rao 2013
- “The Cost of Annoying Ads”, Goldstein et al 2013
- “How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication: Appendix”, Hill et al 2013
- “Page Weight Matters”, Zacharias 2012
- “The Iron Law Of Evaluation And Other Metallic Rules”, Rossi 2012
- “Trustworthy Online Controlled Experiments: 5 Puzzling Outcomes Explained”, Kohavi et al 2012
- “Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo”, Lewis & Reiley 2011
- “How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities”, Sethuraman et al 2011
- “Utility of Human-Computer Interactions: Toward a Science of Preference Measurement”, Toomim et al 2011
- “How Large and Long-Lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment”, Gerber et al 2011
- “Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising”, Lewis et al 2011
- “A Review of Online Advertising Effects on the User Experience”, Brajnik & Gabrielli 2010
- “Publication Bias in Two Political Behavior Literatures”, Gerber et al 2010
- “Television Advertising Avoidance: Advancing Research Methodology”, Dix & Phau 2010
- “Dynamics Of Retail Advertising: Evidence From A Field Experiment”, Simester et al 2009
- “Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets”, Kaiser & Song 2009
- “Identifying the Persuasive Effects of Presidential Advertising”, Huber & Arceneaux 2007
- “The Effects Of Online Advertising: Consumers’ First Impressions (and Loyalties) Are Made in the Opening Moments of a Web Site Visit and the Degree to Which That Visit May Be Intruded by Pop-Ups, Pop-Unders, and Banner Ads”, McCoy et al 2007
- “When the Wait Isn'T So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth”, Galletta et al 2006
- “The Economic Analysis of Advertising”, Bagwell 2005
- “Web Site Delays: How Tolerant Are Users?”, Galletta et al 2004
- “Why Is There so Little Money in U.S. Politics?”, Ansolabehere et al 2003
- “Effects of Configuration and Exposure Levels on Responses to Web Advertisements”, Chandon et al 2003
- “Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information”, Meyvis & Janiszewski 2002
- “Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads”, Edwards et al 2002
- “Just How ‘Blind’ Are We to Advertising Banners on the Web?”, Bayles 2000
- “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, Brin & Page 1998
- “The PageRank Citation Ranking: Bringing Order to the Web”, Page et al 1998
- “How a Publicity Blitz Created The Myth of Subliminal Advertising”, Rogers 1992
- “Television Exposure: Programs vs. Advertising”, Abernethy 1991
- “How Advertising Affects Sales: Meta-Analysis of Econometric Results”, Assmus et al 1984
- “The Apple Marketing Philosophy: Empathy · Focus · Impute”, Markkula 1977 (page 9)
- “Sales Results from Getting 3 Million Views on YouTube”
- Sort By Magic
- Wikipedia
- Miscellaneous
- Link Bibliography
See Also
Gwern
“Everything Is Correlated”, Gwern 2014
“A/B Testing Long-Form Readability on Gwern.net”, Gwern 2012
“Candy Japan’s New Box A/B Test”, Gwern 2016
Links
“Demand-Driving Innovation, Advertising Nuisance, and a Media Platform Optimal Pricing”, Aloui & Jebsi 2024
Demand-driving innovation, advertising nuisance, and a media platform optimal pricing
“Can AI Outperform Human Experts in Creating Social Media Creatives?”, Park et al 2024
Can AI Outperform Human Experts in Creating Social Media Creatives?
“Want to Stream With No Ads? That’ll Cost You: Amazon Just Rolled out Its Ad-Supported Plan, the Latest in a String of Covert Streaming Price Hikes. The Halcyon Days of Commercial-Free Content Are Gone”, Watercutter 2024
“YouTube’s Crackdown Spurs Record Uninstalls of Ad Blockers: YouTube Expanded a ‘Test’ That Threatens to Cut off Users Who Don’t Turn off Their Ad Blocker. Developers of the Tools Are Scrambling to Respond”, Dave 2023
“Advertisement Blindness in Social Media Apps”, Szladovics 2023
“Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development”, Kircher & Foerderer 2023
Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development
“Artificial Intelligence Can Persuade Humans on Political Issues”, Bai et al 2023
Artificial Intelligence Can Persuade Humans on Political Issues
“Exposure to the Russian Internet Research Agency Foreign Influence Campaign on Twitter in the 2016 US Election and Its Relationship to Attitudes and Voting Behavior”, Eady et al 2023
“Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior”, Fong et al 2022
Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior
“Externalities across Advertising Markets”, Devaux & Bomsel 2022
“How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market”, Shi et al 2022
“Email Mobilization Messages Suppress Turnout Among Black and Latino Voters: Experimental Evidence From the 2016 General Election”, Rivera et al 2022
“The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnout”, Haenschen 2022
The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnout
“Does Digital Advertising Affect Vote Choice? Evidence from a Randomized Field Experiment”, Coppock et al 2022
Does digital advertising affect vote choice? Evidence from a randomized field experiment
“False Discovery in A/B Testing”, Berman & Bulte 2021
“‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads”, Kalla & Broockman 2021 (page 2)
‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads
“Does In-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses”, Jason et al 2021
Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses
“Ad Blocking”, Gritckevich et al 2021
“TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands”, Shapiro et al 2021
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
“Price Salience and Product Choice”, Blake et al 2021
“Does Ad Blocking Have an Effect on Online Shopping?”, Suárez & García-Mariñoso 2021
“The Impact of Aggregators on Internet News Consumption”, Athey et al 2021
“The Small Effects of Political Advertising Are Small regardless of Context, Message, Sender, or Receiver: Evidence from 59 Real-Time Randomized Experiments”, Coppock et al 2020
“SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities”, Morera et al 2020
SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities
“Digital Paywall Design: Implications for Content Demand and Subscriptions”, Aral & Dhillon 2020
Digital Paywall Design: Implications for Content Demand and Subscriptions
“Free Contents vs. Inconvenience Costs: Two Faces of Online Video Advertising”, Shon et al 2020
Free contents vs. inconvenience costs: Two faces of online video advertising:
View PDF:
“Do Not Allow Pop-Up Ads to Appear Too Early: Internet Users’ Browsing Behavior to Pop-Up Ads”, Hsieh et al 2020
Do not allow pop-up ads to appear too early: Internet users’ browsing behavior to pop-up ads
“Online Viewers’ Choices over Advertisement Number and Duration”, Nettelhorst et al 2020
Online viewers’ choices over advertisement number and duration
“How Does the Adoption of Ad Blockers Affect News Consumption?”, Yan et al 2020
How Does the Adoption of Ad Blockers Affect News Consumption?
“Energy Conservation With Open Source Ad Blockers”, Pearce 2020
“A New Benchmark for Mechanical Avoidance of Radio Advertising”, Michelon et al 2020
A New Benchmark for Mechanical Avoidance of Radio Advertising
“Modelling Quality of Experience for Online Video Advertisement Insertion”, Bulkan et al 2020
Modelling Quality of Experience for Online Video Advertisement Insertion
“Evaluation of Adblock Software Usage”, Sołtysik-Piorunkiewicz et al 2019
“Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness”, Aribarg & Schwartz 2019
“Multi-Sided Platform Strategy, Taxation, and Regulation: A Quantitative Model and Application to Facebook § Empirical Illustration—Facebook”, Benzell & Collis 2019 (page 14)
“Does Advertising Serve As a Signal? Evidence from a Field Experiment in Mobile Search”, Sahni & Nair 2019
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
“Advertising and Content Differentiation: Evidence from YouTube”, Kerkhof 2019 (page 2)
Advertising and Content Differentiation: Evidence from YouTube
“The Launch: Inside the "Largest Launch of a Produce Item in American History"”, Jarvis 2019
The Launch: Inside the "largest launch of a produce item in American history"
“Generalizable and Robust TV Advertising Effects”, Shapiro et al 2019
“Percival: Making In-Browser Perceptual Ad Blocking Practical With Deep Learning”, Din et al 2019
Percival: Making In-Browser Perceptual Ad Blocking Practical With Deep Learning
“A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook”, Gordon et al 2019
“Measuring Long-Term Impact of Ads on LinkedIn Feed”, Yan et al 2019
“Detecting Advertising on Building Façades With Computer Vision”, Bochkarev & Smirnov 2019
Detecting advertising on building façades with computer vision
“ADNet: A Deep Network for Detecting Adverts”, Hossari et al 2018
“AdVersarial: Perceptual Ad Blocking Meets Adversarial Machine Learning”, Tramèr et al 2018
AdVersarial: Perceptual Ad Blocking meets Adversarial Machine Learning
“Political Advertising and Election Results”, Spenkuch & Toniatti 2018
“Test & Roll: Profit-Maximizing A/B Tests”, Feit & Berman 2018
“The Effect of Ad Blocking on User Engagement With the Web”, Miroglio et al 2018
“Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio”, Huang et al 2018
Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio
“Is Ad Blocking 10% Higher Than Commonly Measured?”, Tavan 2018
“Competition and Crowd-Out for Brand Keywords in Sponsored Search”, Simonov et al 2018
Competition and Crowd-Out for Brand Keywords in Sponsored Search
“Anti-Ad Blocking Strategy: Measuring Its True Impact”, Sinha et al 2017
“What Works in E-Commerce-A Meta-Analysis of 6,700 Online Experiments”, Browne & Jones 2017
What works in e-commerce-a meta-analysis of 6,700 online experiments
“Bias and High-Dimensional Adjustment in Observational Studies of Peer Effects”, Eckles & Bakshy 2017
Bias and high-dimensional adjustment in observational studies of peer effects
“The Future of Ad Blocking: An Analytical Framework and New Techniques”, Storey et al 2017
The Future of Ad Blocking: An Analytical Framework and New Techniques
“How Gullible Are We? A Review of the Evidence from Psychology and Social Science”, Mercier 2017
How Gullible are We? A Review of the Evidence from Psychology and Social Science
“The Hidden Cost of Adblock: Adblock’s Impact on Website Traffic”, Blanchfield 2017
The Hidden Cost of Adblock: Adblock’s impact on website traffic
“Will Ad Blocking Break the Internet?”, Shiller et al 2017
“The Unfavorable Economics of Measuring the Returns to Advertising”, Lewis & Rao 2015
The Unfavorable Economics of Measuring the Returns to Advertising
“Objective Bayesian Two Sample Hypothesis Testing for Online Controlled Experiments”, Deng 2015
Objective Bayesian Two Sample Hypothesis Testing for Online Controlled Experiments
“Focusing on the Long-Term: It’s Good for Users and Business”, Hohnhold et al 2015
“The Cost of Ad Blocking: PageFair & Adobe 2015 Ad Blocking Report”, PageFair 2015
The cost of ad blocking: PageFair & Adobe 2015 Ad Blocking Report
“‘A’ Business by Any Other Name: Firm Name Choice As a Signal of Firm Quality”, McDevitt 2014
‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality
“The Company That You Keep: When to Buy a Competitor's Keyword”, Desai et al 2014
The Company That You Keep: When to Buy a Competitor's Keyword
“The Economic and Cognitive Costs of Annoying Display Advertisements”, Goldstein et al 2014
The Economic and Cognitive Costs of Annoying Display Advertisements
“Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising”, Sayedi et al 2014
“How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication”, Hill et al 2013
How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication
“On the Near Impossibility of Measuring the Returns to Advertising”, Lewis & Rao 2013
On the Near Impossibility of Measuring the Returns to Advertising
“The Cost of Annoying Ads”, Goldstein et al 2013
“How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication: Appendix”, Hill et al 2013
How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication: Appendix
“Page Weight Matters”, Zacharias 2012
“The Iron Law Of Evaluation And Other Metallic Rules”, Rossi 2012
“Trustworthy Online Controlled Experiments: 5 Puzzling Outcomes Explained”, Kohavi et al 2012
Trustworthy online controlled experiments: 5 puzzling outcomes explained
“Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo”, Lewis & Reiley 2011
“How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities”, Sethuraman et al 2011
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
“Utility of Human-Computer Interactions: Toward a Science of Preference Measurement”, Toomim et al 2011
Utility of Human-Computer Interactions: Toward a Science of Preference Measurement
“How Large and Long-Lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment”, Gerber et al 2011
“Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising”, Lewis et al 2011
“A Review of Online Advertising Effects on the User Experience”, Brajnik & Gabrielli 2010
A Review of Online Advertising Effects on the User Experience
“Publication Bias in Two Political Behavior Literatures”, Gerber et al 2010
“Television Advertising Avoidance: Advancing Research Methodology”, Dix & Phau 2010
Television Advertising Avoidance: Advancing Research Methodology
“Dynamics Of Retail Advertising: Evidence From A Field Experiment”, Simester et al 2009
Dynamics Of Retail Advertising: Evidence From A Field Experiment
“Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets”, Kaiser & Song 2009
“Identifying the Persuasive Effects of Presidential Advertising”, Huber & Arceneaux 2007
Identifying the Persuasive Effects of Presidential Advertising
“The Effects Of Online Advertising: Consumers’ First Impressions (and Loyalties) Are Made in the Opening Moments of a Web Site Visit and the Degree to Which That Visit May Be Intruded by Pop-Ups, Pop-Unders, and Banner Ads”, McCoy et al 2007
“When the Wait Isn'T So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth”, Galletta et al 2006
When the Wait Isn't So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth
“The Economic Analysis of Advertising”, Bagwell 2005
“Web Site Delays: How Tolerant Are Users?”, Galletta et al 2004
“Why Is There so Little Money in U.S. Politics?”, Ansolabehere et al 2003
“Effects of Configuration and Exposure Levels on Responses to Web Advertisements”, Chandon et al 2003
Effects of Configuration and Exposure Levels on Responses to Web Advertisements:
“Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information”, Meyvis & Janiszewski 2002
Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
“Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads”, Edwards et al 2002
“Just How ‘Blind’ Are We to Advertising Banners on the Web?”, Bayles 2000
“The Anatomy of a Large-Scale Hypertextual Web Search Engine”, Brin & Page 1998
“The PageRank Citation Ranking: Bringing Order to the Web”, Page et al 1998
“How a Publicity Blitz Created The Myth of Subliminal Advertising”, Rogers 1992
How a Publicity Blitz Created The Myth of Subliminal Advertising
“Television Exposure: Programs vs. Advertising”, Abernethy 1991
“How Advertising Affects Sales: Meta-Analysis of Econometric Results”, Assmus et al 1984
How Advertising Affects Sales: Meta-Analysis of Econometric Results
“The Apple Marketing Philosophy: Empathy · Focus · Impute”, Markkula 1977 (page 9)
“Sales Results from Getting 3 Million Views on YouTube”
Sort By Magic
Annotations sorted by machine learning into inferred 'tags'. This provides an alternative way to browse: instead of by date order, one can browse in topic order. The 'sorted' list has been automatically clustered into multiple sections & auto-labeled for easier browsing.
Beginning with the newest annotation, it uses the embedding of each annotation to attempt to create a list of nearest-neighbor annotations, creating a progression of topics. For more details, see the link.
campaign-influence
advertising-research
electoral-advertising
advertising-effects
Wikipedia
Miscellaneous
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/doc/economics/advertising/2015-hohnhold-figure6-ctrratepostadreduction.png: -
/doc/economics/advertising/2014-01-06-gonebutnotforgottengroceries-genericfoodbrandaisle.html: -
/doc/economics/advertising/2009-tomfishburne-marketoonist-salesimpact.jpg: -
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https://apenwarr.ca/log/20190201:View External Link:
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https://blog.research.google/2023/09/on-device-content-distillation-with.html -
https://buzzbloq.com/retro-arcade-game-ads-a-nostalgic-look-at-marketing-of-the-past/ -
https://cabel.com/2023/11/06/dak-and-the-golden-age-of-gadget-catalogs/ -
https://eyeo.com/uploads/documents/aa_adblocking-report-US-2019_v1-0-WEB.pdf#page=3: -
https://ibhof.blogspot.com/2020/01/the-economics-of-pirate-radio.html: -
https://shkspr.mobi/blog/2024/01/lessons-learned-from-bringing-promotional-sweets-to-a-conference/ -
https://twitter.com/DouglasLFarrar/status/1720088292337779064: -
https://wiki.quanticle.net/Main/TrustMeImLyingConfessionsOfAMediaManipulator -
https://www.alexcharlton.co/projects/booking-com-de-stresser -
https://www.astralcodexten.com/p/every-flashing-element-on-your-site -
https://www.economist.com/1843/2022/07/28/hocus-focus-how-magicians-made-a-fortune-on-facebook -
https://www.econstor.eu/bitstream/10419/76612/1/cesifo_wp1173.pdf -
https://www.koopatv.org/2022/10/why-people-dont-like-fandom-wikis.html -
https://www.marketingscience.info/when-brands-stop-advertising/: -
https://www.nytimes.com/2022/09/03/us/politics/senate-republican-committee-funds.html -
https://www.unofficialgoogledatascience.com/2015/10/data-scientist-as-scientist.html: -
https://www.washingtonpost.com/technology/2020/10/19/google-search-results-monopoly/ -
https://www.washingtonpost.com/technology/interactive/2022/amazon-shopping-ads/
Link Bibliography
-
https://www.wired.com/story/youtubes-ad-blocker-crackdown-spurs-record-uninstalls/: “YouTube’s Crackdown Spurs Record Uninstalls of Ad Blockers: YouTube Expanded a ‘Test’ That Threatens to Cut off Users Who Don’t Turn off Their Ad Blocker. Developers of the Tools Are Scrambling to Respond”, Paresh Dave -
2023-szladovics.pdf: “Advertisement Blindness in Social Media Apps”, Nora Szladovics -
https://pubsonline.informs.org/doi/full/10.1287/mnsc.2023.4726: “Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development”, Tobias Kircher, Jens Foerderer -
https://osf.io/stakv/: “Artificial Intelligence Can Persuade Humans on Political Issues”, Max Hui Bai, Jan G. Voelkel, Johannes C. Eichstaedt, Robb Willer -
2022-devaux.pdf: “Externalities across Advertising Markets”, Rémi Devaux, Olivier Bomsel -
2022-shi.pdf: “How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market”, Yang Shi, Jun B. Kim, Ying Zhao -
2022-haenschen.pdf: “The Conditional Effects of Microtargeted Facebook Advertisements on Voter Turnout”, Katherine Haenschen -
2021-berman.pdf: “False Discovery in A/B Testing”, Ron Berman, Christophe Van den Bulte -
https://escholarship.org/content/qt29g8h5x8/qt29g8h5x8.pdf#page=2: “‘Outside Lobbying’ Over the Airwaves: A Randomized Field Experiment on Televised Issue Ads”, Joshua L. Kalla, David E. Broockman -
https://www.mdpi.com/1424-8220/20/16/4587: “SSD vs. YOLO for Detection of Outdoor Urban Advertising Panels under Multiple Variabilities”, Ángel Morera, Ángel Sánchez, A. Belén Moreno, Ángel D. Sappa, José F. Véle -
https://www.sciencedirect.com/science/article/pii/S1877050919311299: “Detecting Advertising on Building Façades With Computer Vision”, Kirill Bochkarev, Egor Smirnov -
2015-deng.pdf: “Objective Bayesian Two Sample Hypothesis Testing for Online Controlled Experiments”, Alex Deng -
2014-mcdevitt.pdf: “‘A’ Business by Any Other Name: Firm Name Choice As a Signal of Firm Quality”, Ryan C. McDevitt -
1987-rossi: “The Iron Law Of Evaluation And Other Metallic Rules”, Peter H. Rossi -
http://infolab.stanford.edu/~backrub/google.html: “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, Sergey Brin, Lawrence Page -
1998-page.pdf: “The PageRank Citation Ranking: Bringing Order to the Web”, Larry Page, Sergey Brin, Rajeev Motwani, Terry Winograd -
https://archive.computerhistory.org/resources/access/text/2019/03/102789075-05-01-acc.pdf#page=9: “The Apple Marketing Philosophy: Empathy · Focus · Impute”, Mike Markkula